Identifying habitat requirements of wildlife is a primary concern of wildlife managers. New to the field of resource selection studies, discrete choice models can give insight into how habitat characteristics effect an individual's probability of selecting an area for a given activity. Originally developed by econometricians and transportation planners, discrete choice models have been applied to numerous situations where people must choose from a finite set of options (i.e., what type of automobile to purchase). The main assumption in discrete choice modeling is that the probability of choosing any option is a function of the characteristics of that option, as well as the characteristics of all other options, where choice sets may differ among individuals. Discrete choice modeling was used to analyze the factors influencing summer bed site selection of elk in Custer State Park, South Dakota. Results demonstrate the influence of canopy closure, slope, aspect, and distance from roads, as well as providing insight into factors deserving further attention such as distance from forage. Such an analysis allows managers to predict the potential effects of habitat management, gain insight into the relative importance of complex interactions in a very quantitative fashion, and aids in the design and direction of future studies.