Much attention has been given to estimating the probability of obtaining false matches between DNA samples from an innocent suspect and those crime scene but considerably less attention has been given to the critical issue of determining the probability of guilt given a match. Using Bayes' Rule and trivial algebra, we develop a measure of the strength of DNA evidence that indicates the amount of incriminating evidence needed in combination with DNA match evidence to meet a given conviction standard. Based on current standards and practices, we use this measure to explore legal ramifications of DNA match and mismatch evidence.